This website is operated by Elite Digital AI Solutions Ltd (company no. 17250017, registered office 71–75 Shelton Street, London WC2H 9JQ), which is the data controller for any personal data described here. We collect as little as possible.
- No accounts and no tracking cookies. We don’t use advertising trackers.
- Tools run in your browser. Your shortlist, checklist progress, notes and eulogy drafts are stored only on your device (in local storage) and never sent to us. You can clear them at any time by clearing your browser’s site data.
- Location. If you use “Use my location”, your position is used in your browser to sort results and is not sent to us.
- Postcode searches are sent to postcodes.io, a free public service, to find the postcode’s coordinates.
- Server logs. Our hosting provider may keep short-lived technical logs (such as IP address and pages requested) for security and to keep the site running.
- Funeral notices. If you post a notice, we publish the details you enter about the person who has died and the funeral, and your stated relationship. Your name, email address and phone number are not published; we use them only to check the notice and contact you about it, and delete them after 12 months. Our lawful basis is legitimate interests (running a moderated notices service). You can ask us to correct or remove a notice at any time.
- Listing updates. If you send a listing update or report, we use your name and email address only to check and act on it, and delete them after 12 months. Business details you send may be published on the listing.
- Spam protection. When you submit a form we store a one-way, salted hash of your IP address to limit repeated submissions. We don’t store your IP address itself.
- Email. If you email us, we use your message only to reply and keep it no longer than necessary.
- External links (funeral directors’ websites, maps) have their own privacy policies.
Questions or requests under UK GDPR: [email protected]. You can also complain to the Information Commissioner’s Office (ico.org.uk).